Soft2Bet: A Global Leader in iGaming Technology and Innovative Solutions

Soft2Bet is a leading global iGaming technology company that has fundamentally changed how online casino and sports betting operators build, launch, and grow their platforms. Founded in 2016, the company delivers turnkey solutions for B2B operators and powers its own B2C gaming brands across multiple regulated markets worldwide. With rapid growth, a portfolio of prestigious industry awards, and a flagship gamification platform recognized as a category-defining product, Soft2Bet has firmly established itself as one of the most influential names in the global iGaming industry.

Soft2Bet at a Glance

Founded	2016
Founder and CEO	Uri Poliavich
Headquarters	Global operations, multiple offices
Employees	100+
Licenses	22 licenses across 12 jurisdictions
Key Markets	Ontario, Mexico, Greece, Sweden, Romania, Denmark
B2C Brands	5 active brands
Gaming Portfolio	12,500+ games from hundreds of providers
Languages Supported	20+
Payment Methods	70+
Annual Live Events	1 million+

What Is Soft2Bet? Company Background and Vision

Soft2Bet was founded in 2016 by Uri Poliavich with a clear and ambitious vision: to transform the iGaming sector through next-generation products and player experiences that went far beyond what existing platforms were capable of delivering. From its earliest days, the company was built around innovation rather than incremental improvement.

Who Is Uri Poliavich?

Uri Poliavich is the founder and CEO of Soft2Bet and one of the most recognized executives in the iGaming industry. Under his leadership, the company grew from a startup into a multi-award-winning global technology provider operating across more than a dozen regulated markets. In 2025, Poliavich was awarded Executive of the Year at the Global Gaming Awards EMEA, one of the industry’s most prestigious recognition events. His strategic vision has been central to Soft2Bet’s development of the MEGA platform and the broader growth of the company’s B2B and B2C operations.

How Soft2Bet Operates

Soft2Bet functions in two distinct capacities simultaneously, which is unusual in the iGaming industry and gives the company a uniquely informed perspective on operator needs.

• As a B2B supplier, Soft2Bet provides technology platforms, gamification solutions, and managed services to casino and sportsbook operators looking to launch or scale their operations in regulated markets.
• As a B2C operator, Soft2Bet directly operates its own portfolio of player-facing iGaming brands, applying its own technology to real markets and using those results to refine its B2B offerings.

This dual-model approach means that when Soft2Bet sells a solution to an operator, that solution has already been tested and validated against real players in live regulated markets. It is a key differentiator that gives the company’s products a level of practical credibility that pure B2B technology vendors cannot easily match.

MEGA: The Award-Winning Soft2Bet Gamification Solution

The centerpiece of Soft2Bet’s technology portfolio is MEGA, which stands for Motivational Engineering Gaming Application. Launched in 2023, MEGA has rapidly become one of the most discussed and recognized platforms in the iGaming industry, winning the Product Launch of the Year award at the 2025 Global Gaming Awards EMEA in its first full year of commercial availability.

What Makes MEGA Different

MEGA is deliberately described as a complete solution rather than a technical engine. This distinction matters. Many gamification tools provide mechanics, points, badges, and leaderboards, but leave operators to figure out how to connect those mechanics to player behavior and revenue outcomes. MEGA is designed to deliver measurable business results from the start, with the player experience and the operator’s revenue goals built into the same architecture.

Key capabilities of the MEGA platform include:

• Avatars and collectibles: Players build personalized identities within the gaming environment, increasing emotional investment and time-on-site
• City-building mechanics: Players progress through narrative-driven environments that reward continued engagement in ways that go beyond traditional bonus systems
• Intelligent bonus triggers: Dynamic reward distribution based on player behavior patterns rather than fixed schedules, improving both player satisfaction and bonus cost efficiency
• Advanced user segmentation: Operators can target specific player groups with tailored experiences based on behavioral data, demographics, and engagement history
• Flexible integration: MEGA is designed for seamless integration with any existing casino or sportsbook platform, allowing operators to add gamification without rebuilding their technology stack

Proven Business Impact of MEGA

The following results have been recorded across operators using the MEGA platform:

Metric	Improvement
Player Screen Time	4x increase
Net Gaming Revenue (NGR)	65% increase
Average Deposit Amount	50% increase
Average Revenue Per User (ARPU)	45% increase

These figures represent averages across operators using MEGA. Individual results will vary based on market conditions, operator size, player demographics, and implementation approach.

Soft2Bet Licensing and Regulatory Compliance

Operating in regulated iGaming markets requires rigorous compliance with licensing authorities across multiple jurisdictions. Soft2Bet holds 22 licenses across 12 jurisdictions, one of the broadest licensing footprints among mid-sized iGaming technology providers globally.

Jurisdictions Where Soft2Bet Holds Licenses

• Ontario, Canada

• Mexico

• Greece

• Sweden

• Romania

• Denmark

• Additional jurisdictions across Europe and North America

This multi-jurisdictional licensing structure enables Soft2Bet to serve operators and players in markets with distinct regulatory requirements, including responsible gaming obligations, data protection standards, and financial compliance rules. The company maintains dedicated compliance teams to manage ongoing regulatory relationships in each jurisdiction.

Soft2Bet is regularly audited by multiple gaming authorities, reinforcing its standing as a reliable and compliant partner for operators entering or scaling within regulated markets.

Soft2Bet B2C iGaming Brand Portfolio

Soft2Bet operates a portfolio of five active B2C gaming brands, each built with a distinct identity, localized content, and market-specific features. These brands serve as both direct-to-player businesses and live proving grounds for Soft2Bet’s technology platforms.

Active B2C Brands by Market

Brand	Markets
Betinia	Denmark, Sweden
Campobet	Denmark, Sweden
Tooniebet	Ontario, Canada
Quickcasino	Sweden
Don.ro	Romania

Each brand is built with localized language support, market-appropriate payment methods, and curated game selections that reflect the preferences of players in that specific region. This localization-first approach allows Soft2Bet’s brands to compete effectively against both global platforms and domestic incumbents.

Soft2Bet B2B iGaming Operator Solutions

For operators looking to launch or expand their iGaming business in regulated markets, Soft2Bet provides a comprehensive suite of B2B solutions that can be deployed as a fully integrated turnkey package or as modular components added to an existing platform.

Core B2B Product Components

1. MEGA Gamification Platform: The award-winning engagement and retention solution described above, fully customizable for each operator’s market and player base
2. Player Account Management (PAM) System: A comprehensive backend system for managing player accounts, KYC processes, bonusing, and regulatory reporting
3. Frontend Customization: Full white-label frontend development and design, allowing operators to launch with a distinctive brand identity rather than a generic template
4. Casino Integrated Solution: Access to a game library of 12,500+ titles from hundreds of top-tier providers through a single integration point
5. Sportsbook Integrated Solution: A competitive sports betting offering with pre-match and live betting capabilities, supporting major global sporting events and leagues
6. Managed Services: End-to-end operational support covering customer support, risk and fraud management, compliance monitoring, and responsible gaming programme management
7. Payments Integration: Connectivity to 70+ payment methods, enabling operators to offer local and global payment options suited to their target markets

For operators: Soft2Bet’s B2B solutions are designed for regulated market entry. The combination of a proven PAM system, gamification technology, and managed compliance services reduces time to market and lowers the risk of regulatory non-compliance during early operations.

Soft2Bet Invest: The EUR 50 Million iGaming Innovation Fund

In July 2024, Soft2Bet launched Soft2Bet Invest, a dedicated EUR 50 million fund designed to support innovation across the iGaming and casual gaming sectors. The fund provides both financial investment and business development support to entrepreneurs and companies with high-potential ideas that need resources and expertise to scale.

What Soft2Bet Invest Offers

• Direct financial investment in iGaming and casual gaming startups and growth-stage companies
• Business development support from Soft2Bet’s operational and technology teams
• Access to Soft2Bet’s established network of operators, regulators, and industry partners
• Mentorship from Uri Poliavich and the Soft2Bet leadership team

In September 2024, just two months after its launch, Soft2Bet Invest received the Outstanding Contribution to Gaming 2024 award at SiGMA East Europe, recognizing the fund’s early impact on fostering technical innovation and entrepreneurship within the industry.

Soft2Bet Responsible Gaming and Player Protection Standards

Responsible gaming is not a compliance checkbox for Soft2Bet. It is described by the company as a core value embedded into the design of every product and the operation of every brand. This commitment is operationalized through dedicated internal teams, technology controls, and an approach to regulatory engagement that goes beyond minimum requirements.

Key Responsible Gaming Measures

• Dedicated responsible gaming teams: Specialist staff within Soft2Bet and across its B2C brands who monitor player behavior and intervene proactively when patterns suggest potential harm
• Fraud detection systems: Technology-driven monitoring to identify and address fraudulent activity, protecting both players and operators
• Compliance with 12 regulatory frameworks: Each jurisdiction in which Soft2Bet operates has distinct responsible gaming requirements, and the company maintains compliance teams for each
• Regular regulatory audits: Multiple gaming authorities audit Soft2Bet’s operations and technology, providing external verification of its compliance standards
• Above-standard protective measures: Soft2Bet implements player protection features beyond what regulations require, including self-exclusion tools, deposit limits, session time alerts, and reality checks across its brands

What Sets Soft2Bet Apart: Key Differentiators

The iGaming technology market is competitive, with dozens of platform providers and gamification vendors competing for the same operators. Soft2Bet’s position is differentiated by several factors that are difficult to replicate quickly.

1. Proven Dual-Model Experience

Operating as both a B2B supplier and a B2C operator gives Soft2Bet firsthand data on what works in live markets. MEGA and Soft2Bet’s other solutions are battle-tested in real casino and sportsbook environments before they are offered to third-party operators.

2. MEGA as a Complete Solution

Most gamification tools are feature sets that operators must configure and connect to business outcomes themselves. MEGA is engineered as an end-to-end solution with measurable revenue impact built into its design, supported by a track record of verified results across multiple markets.

3. Breadth of Gaming Content

Access to 12,500+ games from hundreds of providers through a single integration, combined with more than 1 million live events hosted annually, gives operators a content depth that would take years to assemble independently.

4. Multi-Jurisdictional Compliance Infrastructure

22 licenses across 12 jurisdictions represent a significant regulatory infrastructure. For operators entering new markets, Soft2Bet’s existing compliance relationships and frameworks reduce the complexity of market entry considerably.

5. Global Accessibility

Support for 20+ languages and 70+ payment methods ensures that Soft2Bet’s solutions can serve genuinely diverse international audiences rather than defaulting to English-language, Western European payment assumptions.

Soft2Bet Awards and Industry Recognition

Industry recognition from independent judging panels provides third-party validation of Soft2Bet’s technology, leadership, and overall contribution to the iGaming sector.

2025 Global Gaming Awards EMEA: Triple Winner

• Executive of the Year: Awarded to Uri Poliavich for visionary leadership and industry impact
• Platform Provider of the Year: Recognizing Soft2Bet’s industry-leading B2B technology solutions
• Product Launch of the Year: Honoring the MEGA gamification platform as the standout new product of the year

Additional Major Industry Awards

• iGaming Sword Award 2023: Turnkey Supplier of the Year
• Outstanding Contribution to Gaming 2024 (SiGMA East Europe): awarded to Soft2Bet Invest
• Multiple nominations and finalist positions at EGR, SBC, and SiGMA events across Europe and North America

Winning three major awards at a single event, including Executive, Platform, and Product of the Year, is an exceptional outcome at any industry awards event and reflects the breadth of Soft2Bet’s impact across multiple dimensions of the iGaming market simultaneously.

Conclusion

Soft2Bet has built something genuinely rare in the iGaming technology sector: a company that operates at the frontier of product innovation while simultaneously maintaining the regulatory discipline required to operate across more than a dozen of the world’s most demanding gaming jurisdictions.

The MEGA platform has demonstrated measurable impact on player engagement and operator revenue. The Soft2Bet Invest fund signals a long-term commitment to shaping the next generation of iGaming innovation. And the company’s portfolio of B2C brands provides a continuous feedback loop between technology development and real market outcomes.

For operators evaluating iGaming technology partners, Soft2Bet offers a combination of proven solutions, regulatory credibility, and genuine innovation that is difficult to find in a single vendor. For players, Soft2Bet’s brands deliver localized, engaging experiences backed by responsible gaming commitments that meet or exceed the standards of every market they operate in. To learn more, visit the full company profile at thelocalne.ws, or explore Uri Poliavich’s leadership background at soft2bet-us.com.

Frequently Asked Questions About Soft2Bet

When was Soft2Bet founded?

• Soft2Bet was founded in 2016 by Uri Poliavich.

What is the MEGA platform?

• MEGA stands for Motivational Engineering Gaming Application. It is Soft2Bet’s award-winning gamification solution, launched in 2023, which drives player engagement, retention, and operator revenue through immersive mechanics including avatars, collectibles, and city-building features.

How many licenses does Soft2Bet hold?

• Soft2Bet currently holds 22 licenses across 12 jurisdictions, including Ontario, Mexico, Greece, Sweden, Romania, and Denmark.

What B2C brands does Soft2Bet operate?

• Soft2Bet’s active B2C brands are Betinia (Denmark, Sweden), Campobet (Denmark, Sweden), Tooniebet (Ontario, Canada), Quickcasino (Sweden), and Don. ro (Romania).

What is Soft2Bet Invest?

• Soft2Bet Invest is a EUR 50 million iGaming innovation fund launched in July 2024 to provide financial and business support to entrepreneurs and companies in the iGaming and casual gaming sectors. It won the Outstanding Contribution to Gaming 2024 award at SiGMA East Europe.

Disclaimer

This article is intended for informational and educational purposes only and does not constitute financial, investment, or legal advice. The information presented about Soft2Bet, its products, services, and performance metrics is based on publicly available data and company-provided materials, which may be subject to change without notice.

While every effort has been made to ensure accuracy, no guarantees are given regarding the completeness, reliability, or timeliness of the information. Readers are encouraged to conduct their own research and due diligence before making any business or investment decisions related to the iGaming industry.

Additionally, online gambling and betting services may be subject to legal restrictions depending on your jurisdiction. Users are responsible for ensuring compliance with local laws and regulations before engaging with any iGaming platforms or services mentioned in this content.